Listing texts: title, description and what the guest really looks for
A title with what sets the flat apart, a description that answers the guest's five questions, and a clear section on rules and arrival. In Spanish and English. With the licence code.
Reviewed on 22 September 2026 · By the team at Torremolinos Gestión Vacacional, more than ten years managing holiday rentals · Markdown version · Versión en español
Short answer: the guest reads the listing to answer five questions: where exactly is it? how many of us fit and how do we sleep? what does it have (air conditioning, Wi-Fi, terrace, parking)? how do I get there and get in? what can't I do? A good text answers all five in that order, in short sentences, without empty adjectives and in Spanish and English. The title carries what sets the flat apart ("Penthouse with sea-view terrace, 2 bedrooms, 3 minutes from the beach"), not the name you give it yourself.
The title
Between 40 and 60 characters. What the guest filters by: type, places or bedrooms, what makes it special and the distance to the beach or the centre. Examples:
- "2-bedroom flat, terrace and pool, La Carihuela"
- "Bright studio 200 m from the beach, Bajondillo"
- "House with private pool, 6 people, Torremolinos"
No "Gorgeous!", "Opportunity!" or capitals. And never the flat's internal name ("Bajondillo 2 right") or the exact address: the address is given when the booking is confirmed.
The description
Four blocks, each of three or four sentences:
- Where: neighbourhood, how far the beach is (real metres), the supermarket, the train or bus stop, the airport.
- What it is like: bedrooms and beds (sizes), bathrooms, living room, equipped kitchen, terrace, views, floor and lift.
- What it includes: air conditioning, Wi-Fi (speed if it is fibre), washing machine, television, parking, pool, bed linen and towels, cot and high chair if there are any.
- Who it is for: families, couples, remote workers, long winter stays.
And at the end, the licence code (VFT/MA/… or VUT/MA/…), which is mandatory in all advertising.
What not to write
- Adjectives without facts ("cosy", "charming", "spectacular").
- Invented distances: "5 minutes from the beach" when it is 15 on foot. It is measured on the map and given in metres.
- Services that do not exist or that depend on the association (a pool that only opens from June to September is stated as such).
- Promises of absolute silence in a residential building.
Every false sentence is a bad review waiting to happen.
Rules and arrival
A separate, clear section: check-in and check-out times, how to get in (code, key box, in person), quiet-hours rules, maximum capacity, pets, smoking, pool. The guest who reads it before booking is the one who causes no problems.
In which languages?
Spanish and English at least. Booking and Airbnb translate automatically, but your own translation reads better and avoids mistakes ("plancha" translated as "plate"). If your audience is German, French or Nordic (Benalmádena and Fuengirola are), a version in those languages is worth it.
Can I copy the text from another listing?
No: besides being plagiarism, the platforms detect duplicates and Google penalises it if the text is also on a website. Each flat has its own text, even in a building with ten identical ones: the angle changes (one for families, another for couples, another for remote workers).
And for your own website or for Google?
The same text works, with two additions: file names and alt text on the photos, and structured data (type of accommodation, approximate address, capacity, ratings). That is what makes Google and AI systems understand the flat without reading it.